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Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Bob Cohn Revolutionizes the PR Industry

Bob Cohn Revolutionizes the PR Industry

Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every

Let the Games Begin

Let the Games Begin

Published on April 29, 2016, at 10:00 a.m. by Rachel Chandler. In just a few short months, the world will come together for the next Olympic Games. This year, more than 10,500 athletes will gather in Rio de Janeiro for the most highly anticipated sporting

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

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