Apple v. AT&T: The MMS Blame Game

MMS. Who would have known that one little abbreviation could cause such an uproar in the technology community? AT&T released Multimedia Messaging Service, or MMS, for Apple iPhone users on September 25, 2009, allowing customers…

Venezuela’s Lesson in Free Speech

As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments…

Public Relations 101

You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public…

Actions Speak Louder Than Words

How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed…

Hitting the Target

Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target. That night Target…

Leadership styles in the PR field

What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social…

Beyond Guantanamo: A Case Study

The interpretation of the Constitution and its implied rights have been argued about throughout history. Recently, it has caused much disruption with the Guantanamo captives. Guantanamo Bay is located at the southeastern section of Cuba…

The “Reinvention” of GM

When the country has been buzzing with the horrors of a failing economy for months, how do you look forward? What if your company has been forced to file bankruptcy and is in an industry…

Representing the “Man in the Mirror”

I can only imagine what it is like to be Michael Jackson’s publicist. Needless to say, it must be an extremely busy job. Arguably, this is the most famous figure in pop music, the “King…

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