Skip links

CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Return to top of page