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Sports PR: Staying Ahead of the Message

Sports PR: Staying Ahead of the Message

Published on October 19, 2016, at 4:10 p.m. by Mary Catherine Molay In the world of sports, messaging can change in an instant. Technology is one of the greatest assets available to the public relations industry, but it can also be one of the most challenging.

Michael Sam: First a Football Player

Michael Sam: First a Football Player

Posted: February 12, 2014, 2:40 p.m. by Shannon Auvil. On Feb. 9, 2014, University of Missouri defensive lineman Michael Sam revealed that he is gay via a breaking article in The New York Times. Sam was named Defensive Player of the Year in the Southeastern

The Branding Bowl: The Tide vs. The Ducks

Posted At: November 14, 2013 10:15 a.m. by Lexi Holdbrooks. They say don’t judge a book by its cover, but just one look at that flat screen TV in your living room and you can tell a whole lot about the team you’re watching.

Is Your Strategy "Built Tough"?

“Tuscaloosa Saturdays, built Ford tough.” If you have had time to sit down to watch TV anytime within the last few years you have heard these familiar words from the University of Alabama head coach, Nick Saban. You may have also heard something extremely similar

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