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CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

Communicating Obamacare

Communicating Obamacare

Posted At: December 3, 2013 7:33 a.m. by Christi Rich As November ends, we approach the two-month mark of the initial implementation of the Patient Protection and Affordable Care Act (ACA), also known as Obamacare. From its inception and signing in 2010, the ACA has

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