article Archives - Platform Magazine

Room With a Local View: Inside Boutique Hotels That Make Place Their Pitch

Apr. 23, 2026

Boutique hotels The Flying Fifty and Hotel Bardo redefine hospitality by embedding local culture, turning stays into immersive experiences that inspire storytelling and loyalty.

Beyond Borders: What It Really Means to Work in Public Relations Abroad

Apr. 19, 2026

by Tori Lindmark

Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media

The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals

Apr. 19, 2026

by Tori Lindmark

Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.

The Merry-Go-Round of Agency Life

Apr. 19, 2026

by Emily Crousore

PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.

Orchestrating a Love for the Symphony

Apr. 19, 2026

by Mallory Cook

Symphony orchestras attract modern audiences by breaking barriers, engaging communities, and creating personal, immersive experiences that keep classical music relevant in today’s entertainment landscape.

Mind Over Messaging: The Psychology Behind Public Relations

Apr. 14, 2026

by Jordan Wiktor

Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.

A Tradition Like No Other

Apr. 6, 2026

by Madison O'Connell

The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.

How Delta Air Lines Takes Customers to New Heights

Mar. 31, 2026

by Mallory Cook

Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.

Careers vs. Cinema

Mar. 31, 2026

by Madison O'Connell

Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.

The Business of Better: Marketing to Gen Z’s Wellness Identity

Mar. 30, 2026

by Jordan Wiktor

Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.

article

Room With a Local View: Inside Boutique Hotels That Make Place Their Pitch

Beyond Borders: What It Really Means to Work in Public Relations Abroad

The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals

The Merry-Go-Round of Agency Life

Orchestrating a Love for the Symphony

How Delta Air Lines Takes Customers to New Heights

Careers vs. Cinema

The Business of Better: Marketing to Gen Z’s Wellness Identity

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