Hooked in Three Seconds: The Rise of Short-Form Storytelling
Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.
Communication Strategy Is an Olympic Sport
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games
Are PR Packages Really PR?
Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large
Why the “Shallow” Performance Was Actually Deep
Oscars highlight Shallow performance and rising ratings while illustrating PR lessons on storytelling collaboration and chemistry for impactful effective campaigns
Eleven PR Lessons from “Stranger Things”
Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch
Content Marketing: An Umbrella of Tactics
Is content marketing really separate from PR? The answer might change how you approach your entire strategy.