Alabama football Archives - Platform Magazine

The Art of Brand Loyalty: How Alabama Fans Turn Sponsorships into Social Capital

Oct. 29, 2025

by Lucy Hall

Alabama football fans transform sponsorships into identity, turning rituals, loyalty and community pride into powerful brand partnerships that drive lasting business and cultural influence.

Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Apr. 17, 2025

by Evie Feinour

NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team

Alabama Athletics: The Balance Between Branding and Humor

Dec. 12, 2024

by Jane Blissett

Alabama Athletics uses humor and trends on social media to engage diverse audiences while balancing brand consistency, professionalism, and storytelling across teams and platforms.

Champions on the Field and in PR Strategies

Oct. 25, 2023

by Janet Walker

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over

Southern College Game Day Apparel Converts Northern Students

Oct. 5, 2021

by Tracy Sims

Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what