The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
All In: How Sports Betting Partnerships Put Network Credibility on the Line
Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan
PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
Beyond the Cap and Gown
After the caps fall, graduates confront an evolving job market, AI disruption and mounting stress, redefining success through adaptability, networking and intentional work-life balance.
Black Friday is More Than A Sales Event, It’s A Prominent PR Opportunity
Black Friday isn’t just about discounts; it’s a strategic PR moment to build loyalty, leverage AI visibility, and turn holiday shoppers into lifelong customers.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.