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The Return of Yik Yak: Crisis Averted?

The Return of Yik Yak: Crisis Averted?

Published on September 23, 2021, at 9:10 p.m. by Gabrielle Jolly. “The Yak is Back,” but is it here to stay? The controversial platform made its startling return in August 2021 and caused quite an uproar around college campuses. Following an initial bankruptcy in 2017,

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

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