Hooked in Three Seconds: The Rise of Short-Form Storytelling
Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.
Twitter Troubles
Not all social media is created equal. Here’s how platform differences impact brand communication.
Get Your Thumbs Ready to Post
Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House
Work Hard, Play Hard?
An accounting firm debates using fun marketing videos to shape company culture, raising questions about authenticity, employee buy-in, and whether culture must change first.