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Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Published on April 17, 2025, at 2:51 p.m.by Evie Feinour. Short for “name, image and likeness,” NIL refers to the way collegiate athletes are now permitted to earn money. Athletes can leverage their NIL to secure brand deals and pursue other promotional opportunities — something

More than a Courtesy — The Power of Pronunciation

More than a Courtesy — The Power of Pronunciation

Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

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