More than a Courtesy — The Power of Pronunciation
Published on Oct. 24, 2024 at 9:51 a.m.
By Rhodes Reddick.
I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who I am as a leader if I am unable to identify someone correctly in the manner they prefer.
After more embarrassing interactions than I would like to admit, I decided going forward I would ask someone how to pronounce their name upfront to show that I care and want to connect, even if it takes a little practice. This small gesture, if executed properly, doesn’t go unnoticed.
In professional settings, especially in public relations, pronouncing someone’s name correctly is essential for building credibility. Whether it’s during an introduction at a meeting, in media interviews, or when addressing clients and stakeholders, the ability to pronounce names accurately reflects professionalism and attention to detail.
Here are some helpful tips to remember someone’s name or their unique pronunciation.
Meet and repeat: Once someone tells you their name, saying it throughout that interaction can help you nail the pronunciation and seal the deal in your mind. My dad always does this at restaurants with our waiters, and I’m not sure if the names stick with him, but I like to think maybe it at least improves our service.
Phonetics are your friend: If you are adding a new connection to your contacts, adding helpful phonetics or familiar sounds can be a great reference tool. For example, Christopher could be remembered as kris-tuh-fer.
Ask rather than assume: People are more often than not flattered if you make it a point to get it right the first time. Don’t be intimidated!
Our names are given to us with purpose. While not everyone might feel attached to their name, most people do. I love when people ask about my name and seem to actually care about what I have to say.
As the author Keith Ferrazzi said: “If you make a conscious decision that you are going to remember names, because you care about the people you meet, you will immediately become much better at doing it!”
