Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Media and the PR Playbook: Strategies for Sporting Success
In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines
Ready, Set, Post
Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his
Brand Ethics: Companies and Individuals Reevaluate Their Images
Brands are increasingly reevaluating their identities to ensure they reflect ethical values, especially amid shifting social expectations. Companies like Aunt Jemima and musical acts
The Parbuckling Project
Posted At: October 1, 2013 3:25 p.m. by Aime O’Keefe A hot topic in the news last week was the successful salvage of the
LeBron James: Time for a Little Humility
by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?”
Tiger Silenced, Nike Tees Off
Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him
I follow, you follow, we all follow … but are PR pros really interested in networking with students?
With competition so high in the public relations field, it is only natural for PR pros to compete for clients and to develop their
If You Seek Amy, Do Not Hook Up
In today’s world of pop culture, image is everything. Celebrities fill our media outlets with tales of parties, elopements and other eye-catching drama. Image
A Long Look in the Mirror
Your image is what others see and think of you. Your image is what gives you a good or bad reputation. Your image also