Earning Our Seat at the Table
Posted At: November 20, 2012 4:00 P.M. by Sam Nathews The public relations professional is the runt of the corporate litter. For
From Shooting Hoops to Shooting Film: LessThanUThink’s Release of its Shaq PSA
Posted: November 16, 2012 at 9:30 A.M. by Grace Roberts and Christina Steward In spring 2012, former NBA superstar Shaquille O’Neal came
Thinking Globally: The Importance of Diversifying Your Client Base
Posted: November 15, 2012 at 5:13 P.M. by Shelby Calambokidis PR firms should understand the importance of diversifying the client base, as
Keeping It “Fresh”
Posted: November 14, 2012 at 6:00 P.M. by Becca Bryant What first comes to mind when you hear the words “Eat Fresh”?
The Campaigner's Handbook: Defining Your Opposition
Posted: November 5, 2012 at 1:30 P.M. by Shelby Calambokidis. This year’s election has not only been an example of the importance
Out of This World PR
Posted: November 2, 2012 at 12:00 P.M. by Jessica Colburn Did you ever dream of being an astronaut when you were a
Living Up to Expectations- Making Your Skills More Than a Checklist
Posted At: November 1, 2012 9:30 A.M. by Nicole Hohman As graduation looms, you may be thinking, “Where do I go from
Spin Doctors or Word Doctors?: The Importance of Writing in PR
Posted: October 29, 2012 11:30 A.M. by Memorie Bailey Future and current practitioners should always be wary of the importance writing has
Adapting to Public Distrust: A Last Pitch Effort
Posted At: October 24, 2012 1:50 P.M. by Sam Nathews We plan, write, edit, re-write, proofread and edit obsessively to ensure our
Life After Platform
Posted At: October 15, 2012 2:30 P.M. by Jessica Colburn. In celebration of the fifth anniversary of Platform Magazine, alumni of the