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Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox

Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Published on June 12, 2023, at 12:36 p.m. by Kassandra Cabral, Guest Contributor. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar ways to millennials, their expectations and approach to DEI

PR and Photography: Is a Picture Really Worth a Thousand Words?

PR and Photography: Is a Picture Really Worth a Thousand Words?

Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

My ADHD & Me: Making the Case for Disability Representation in the Public Relations Field

My ADHD & Me: Making the Case for Disability Representation in the Public Relations Field

  Published on Feb. 6, 2023, at 4:48 p.m. by Trinity Hunter. According to the Centers for Disease Control and Prevention, attention deficit hyperactivity disorder is a neurological developmental disorder. Commonly diagnosed in children, identifiable traits of ADHD include an inability to maintain focus, impulsivity and difficulty in social

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Published on Nov. 28 at 4:01 p.m.by Trinity Hunter. On Tuesday, Oct. 19, I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen

The Importance and Evolution of DE&I in the PR Industry

The Importance and Evolution of DE&I in the PR Industry

Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success

PR, DE&I and the Work That Still Remains

PR, DE&I and the Work That Still Remains

Published on Oct. 17, 2022 at 4:49 p.m.by Trinity Hunter With diversity, equity and inclusion (DE&I) continuing to take center stage among large corporations, the focus has been on communicating this push with external priority publics. A quick Google search will illicit numerous websites outlining examples

Missing in Action: Where Are the Men in Public Relations?

Missing in Action: Where Are the Men in Public Relations?

Published on Sept. 22, 2022, at 3:07 p.m. by Seth Self. P.T. Barnum. Ivy Lee. Edward L. Bernays. These names are some of the most famous in the field of public relations, known across classrooms and in textbooks as founding members who helped the field develop into

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