What Will Happen in 2025?
As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global
Glam Getaways: Do Influencer Brand Trips Really Pay Off?
Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they
Champions on the Field and in PR Strategies
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over
Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table
. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar
PR and Photography: Is a Picture Really Worth a Thousand Words?
Photography can be an effective PR tool because seeing a photo within a brand promotion requires a different level of involvement from the audience.
Avoiding the Perils of Performative Diversity
From the NFL to Dove, brands reveal how performative diversity damages credibility, while authentic, sustained DEI action strengthens trust and organizational integrity.
My ADHD & Me: Making the Case for Disability Representation in the Public Relations Field
Published on Feb. 6, 2023, at 4:48 p.m. by Trinity Hunter. According to the Centers for Disease Control and Prevention, attention deficit hyperactivity disorder is a neurological
Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer
Cheryl Overton’s journey through top agencies and entrepreneurship shows how resilience, mentorship and diversity shape meaningful PR leadership.
The Importance and Evolution of DE&I in the PR Industry
PR leaders emphasize that diversity, equity, inclusion and belonging drive authentic storytelling, stronger client connections and sustainable industry growth in an increasingly diverse world.
PR, DE&I and the Work That Still Remains
True DE&I requires internal structural change, inclusive hiring and accountability, not just public statements, as PR leaders push for authentic workplace equity and representation.