Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in
Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once
Published on September 24, 2019, at 10:26 a.m. by Jenna Dalton. When you don’t do your best to include people who are different from you, you end up lacking different perspectives that can make a campaign better by connecting with increasingly diverse audiences. Whether it’s
Published on February 11, 2019, at 4:15 p.m. by Gabby DiCarlo. Industries are feeling a generational shift as Generation Z enters the workforce. According to Pew Research Center, Generation Z, or Gen Z, encompasses any individual born after 1997. As one of the most socially
Published on November 12, 2018, at 4:23 p.m. by Trenton Brasfield. Diversity and inclusion are currently topics of high focus in society. This trend is seen extensively in the corporate and public relations (PR) fields. PR is a predominantly Caucasian, female-populated and male-dominated industry, and
Published on January 31, 2018, at 4:40 p.m. by Maret Montanari. “Jumanji: Welcome to the Jungle” continues to make money moves in the box office as it’s estimated to have raked in a whopping $767 million worldwide. The movie does prove a global box-office success, but
Published on May 11, 2017, at 9:08 a.m. by Kayla Sullivan. Every February I eagerly await the start of the NASCAR Sprint Cup Series. With a plate of my favorite nachos in hand and a spot on the couch, I settled in for this year’s
Published on November 30, 2016, at 4:10 p.m. by Kennedy Studdard. For Southern students majoring in public relations, Atlanta has become an ideal location for postgraduate internships and jobs. Whether a student starts out in a small boutique agency or at a large, global organization,
Published on November 29, 2016, at 1:37 p.m. by Sonny Franks. As is the case in any field, the public relations industry has its fair share of titans. Some may even call them legends. Two such icons graced the stage at the Public Relations Student
Published on October 16, 2016, at 11:50 a.m. By Kennedy Studdard. For any student majoring in public relations, it is important to recognize that diversity matters. From interests and hobbies to a person’s background and identity, no two people are the same, and everyone has
