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Let’s Get Political

Let’s Get Political

Posted: January 27, 2015, 3:37 p.m. by Sadie Schwarm. The best campaigns are the ones we lose. From a public relations standpoint, this perspective seems misguided. Is it even possible to lose a public relations campaign? Let’s clarify the term “campaign” by comparing a few

The Campaigner's Handbook: Defining Your Opposition

Posted: November 5, 2012 at 1:30 P.M. by Shelby Calambokidis. This year’s election has not only been an example of the importance of defining yourself, but also of defining your opposition.

From 'Watch Dog' to 'Lap Dog'

Posted At: September 24, 2012 1:41 P.M. by Sam Nathews As Election Day draws nearer, it seems the steam radiating from the two political engines has begun blurring the lines that differentiate journalists and PR professionals.

Not So Super PACs

Posted At: September 13, 2012 12:57 P.M. by Shelby Calambokidis The landscape of elections is bound to change if super PACs, which are allowed to accept unlimited contributions from an undisclosed list of donors, are in the driver’s seat. Corporations now have the ability to

PR Lessons from the 2012 Presidential Race

Posted At: March 21, 2012 2:30 PM by Katheryn Rivas, Online University, Contributing Writer If you’re not much interested in the politicking you can learn from presidential candidates, you should at least take some time to examine the impressive array of PR tactics that they

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