Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth. Not even two years out of college, Sam Nathews has been chosen as a “rising PR star” by PR News. PR News Online defines the characteristics of the individuals that are nominated for this honor as the “top
Posted: November 16, 2012 at 9:30 A.M. by Grace Roberts and Christina Steward In spring 2012, former NBA superstar Shaquille O’Neal came to The University of Alabama to work alongside students in creating a PSA supporting the LessThanUThink campaign.
Posted At: October 24, 2012 1:50 P.M. by Sam Nathews We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive. We labor for hours crafting a two-sentence pitch we hope will
Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.
Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving and underage drinking, worked to find aneffective communication strategy. During
Last May, I took on the job of creating a website for LessThanUThink, a student-run communications campaign combating binge drinking on campus using a $75,000 grant from The Century Council. At the time, I thought I held the key to campaign success; in a digital