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The Public Relations of Being Responsible: CSR

The Public Relations of Being Responsible: CSR

Published on November 15, 2023, 3:40 p.m. by Kat Weir. In a world of increasing social awareness and activism, the role of businesses in society has evolved beyond simply generating profits. Corporate social responsibility (CSR) has become a central value for organizations, reflecting a broader commitment to

A PR Leader’s Guide to Toxic Positivity Versus Positivity

A PR Leader’s Guide to Toxic Positivity Versus Positivity

Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first

A Single Drop of Ethics

A Single Drop of Ethics

Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology companies. One of those companies is Theranos, founded in 2003 by Stanford dropout Elizabeth Holmes. Holmes was

Educating the Next PR Generation

Educating the Next PR Generation

Published on October 4, 2019, at 2:00 p.m. by Zoie Mestayer. These days, public relations educators have their work cut out for them. Clients demand creative, flexible and experienced employees — a tall order, to say the least. PR professors are wholly responsible for creating

New Tricks, Old Dog: World War II Communications

New Tricks, Old Dog: World War II Communications

Posted At: June 5, 2013 1:40 P.M. by Gillian Richard Communication is constantly changing. With each new step, it appears that we leave our old ways behind. Effective communicators should never forget to look backward, however, because there are lessons to be learned from the

Earning Our Seat at the Table

​Posted At: November 20, 2012 4:00 P.M. by Sam Nathews The public relations professional is the runt of the corporate litter. For those of us who stir and generate conversation on behalf of an organization, there has also been, for some time, an internal conversation

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