Pitching Industry Peers
Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.
Sam Nathews: A “Rising PR Star”
Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth. Not even two years out of college, Sam Nathews has been chosen as a “rising PR star” by PR News. PR News Online defines the characteristics of the individuals that are nominated for this honor as the “top
#RocktheFirm: Texas Tower PR and Capstone Agency
Posted At: November 4, 2013 9:00 a.m. by Courtney Cox The job market for those pursuing a career in public relations can be very competitive. Experience in the field and an impressive portfolio are necessities for recent graduates searching for employment, as well as for
From Shooting Hoops to Shooting Film: LessThanUThink’s Release of its Shaq PSA
Posted: November 16, 2012 at 9:30 A.M. by Grace Roberts and Christina Steward In spring 2012, former NBA superstar Shaquille O’Neal came to The University of Alabama to work alongside students in creating a PSA supporting the LessThanUThink campaign.
It Takes MoreThanUThink
Posted At: October 14, 2012 7:35 P.M. by Grace Roberts and Christina Steward The development of a campaign can be a daunting task. By keeping the following tips in mind, the process in planning your campaign might be less stressful than you think.
It Takes LessThanUThink to Reach Your Target Audience
Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.
The Student-Led Fight Against Binge Drinking
Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving and underage drinking, worked to find aneffective communication strategy. During