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Editor Biographies

Memorie Bailey — Woodstock, Georgia  Major/Minor: Public Relations/Psychology Academic Achievements: President’s List Jobs, Internships & Other Achievements: Administrative Assistant: The Georgia Ballet (Fall 2008- Spring 2009); Intern: Dunwoody Convention and Visitor’s Bureau (Summer 2010); PR Intern: University of Alabama College of Education (August 2012–present) Community Service:


Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to encourage ethical practice and leadership, facilitate conversation with our readers and provide insight into the ever-changing world of public relations. As we celebrate our fifth-year anniversary, we hope

Breathing Life Into Your Content

Breathing Life Into Your Content

Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is

KISS Your Media Kit

Posted At: November 26, 2012 1:37 P.M. By Nicole Hohman What are the elements of a successful media kit? Piece of cake! I found it more effective to break down what the company wants to convey to its audience rather than the media kit components.

Publicists: The Inside Scoop

Posted: October 31, 2012 2:12 P.M. by Nicole Hohman Image is everything. For those in the entertainment industry, image is a crucial factor of being successful. Though image may not be the only component (raw talent is also preferred!), having a unique, positive image can

The Creative Relationship of PR and Graphic Design

Posted At: October 1, 2012 1:30 P.M. by Nicole Hohman As a PR major with a minor in graphic design, I am constantly searching for ways to encompass aspects from each field to put to use. I did not expect, though, to be put on

Who Are You? The Art of Personal Branding

Posted At: September 26, 2012, 2:09 P.M. by Nicole Hohman Personal branding, though fairly overwhelming, can guide you to an entirely new point in your career. Once you discover who you are and what you are willing to share with the public, you can raise

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