How PR Fundamentals Build the Foundation for Personal Success
Published on January 28, 2022, at 9:28 a.m. by Megan Murphy. It’s Monday morning. Rays of sunlight pry through a blackout shade as you
Spotify Turns Up Brand Loyalty
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . .
Help Wanted: Recruiting America’s Future Workforce Through Grassroots Campaigns
Grassroots public relations efforts target students educators and parents, reshaping perceptions of manufacturing careers through strategic messaging and outreach programs
PR Leaders Receive “C+” on 2019 Report Card
The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories:
How to Wow Your Future Boss and Land Your First PR Job
Published on September 24, 2019, at 10:27 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your
The Skills You Need to be Great at Pitching (That You Probably Already Have)
Published on April 13, 2019, at 5:05 p.m. by Emma Bannen. At some point in your public relations career, you’ll need to be able
5 Ways to Determine What PR Niche Is Right for You
Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic
Learning the ROPES
Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building
PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All
How does a pug become a global celebrity? The answer lies in strategy, branding and smart social media use.
The Key Player: Dr. Kenon A. Brown
Is apologizing always the best response to a scandal? Dr. Kenon Brown’s research is uncovering what actually repairs an athlete’s image.