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The Growing Latino Population’s Impact on Your Target Audience

The Growing Latino Population’s Impact on Your Target Audience

Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s charts for more than 11 weeks straight, a history-making statistic. “Jane the Virgin” was a

Miami: City or Ciudad?

Posted At: December 6, 2013 2:00 p.m. by Aime O’Keefe. So people prefer to speak Spanish in their households— but does that carry outside the home? The language dispute has changed how some companies approach communication with their publics.

Thinking Globally: The Importance of Diversifying Your Client Base

Posted: November 15, 2012 at 5:13 P.M. by Shelby Calambokidis PR firms should understand the importance of diversifying the client base, as well as recognizing the opportunity that lies in reaching out to international companies and governments.

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