Spread Love, Not COVID-19: How Retailers Increased Loyalty During Lockdown
Published on February 16, 2021, at 5:04 p.m.by Mattie Naman. Looking back, it is hard to believe that just a few months
“Your Network is Your Net Worth”: How to Become a Meaningful Connector
Published on February 12, 2021, at 2:25 p.m.by Emma Tracey, Guest Contributor. The thought of graduating and entering the workforce can sound
Brand Management During An Insurrection
Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own.
Rags to Riches: How PR Tactics Kickstart Social Media Businesses
Published on February 11, 2021, at 12:44 p.m. by Emma Britt. That snazzy jacket or fancy pair of shoes you see on your
Alabama Football: Next Win Against Clemson Via TikTok?
Published on February 10, 2021, at 6 p.m.by Lawson Colgate. We’ve been hearing the words “tick tock” for years now. From counting
Grab Your Popcorn: HBO Is Keeping Theaters Alive
Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both
Celebrities’ Success with Personal Brands
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it
The Myth of the PR Personality
Published on February 1, 2021 at 11:41 a.m.by Tess Hensley. Tools like the Enneagram or MBTI personality tests are often overlooked as horoscopes for
Four Tools that Helped Small Businesses Persevere in a Pandemic
Published on January 27, 2021, at 1:47 p.m.by Kathleen McManus. When many states across the U.S. faced lockdown and stay-at-home orders in
2021 PRWeek Awards: “Best Creative Excellence” Nominees
Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s