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The Evolution of a 2022 PRWeek 40 Under 40 Honoree: Danielle Cassady

The Evolution of a 2022 PRWeek 40 Under 40 Honoree: Danielle Cassady

Published on Dec. 09, 2022,  at 5:36 p.m.by Carleigh Clark. Danielle Cassady is the senior director of leadership communications at UPS. Cassady has been with UPS for over five years and was recently named to PRWeek’s 40 Under 40 list for 2022. PRWeek’s 40 Under 40 list is chosen

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Published on Nov. 28 at 4:01 p.m.by Trinity Hunter. On Tuesday, Oct. 19, I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen

2021 PRWeek Awards: “Best Creative Excellence” Nominees

2021 PRWeek Awards: “Best Creative Excellence” Nominees

Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award

Staying Up to Date While Avoiding Information Overload

Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a

A Comment on “No Comment”

A Comment on “No Comment”

Published on October 19, 2018, at 6:10 p.m. by Elizabeth Summers. The two most detrimental words in the public relations dictionary are “no comment.” Lessons in crisis communication often reiterate the harmful impact of those words from the start. Regardless of your motive, the phrase

Nike “Dreams Crazy”: The Power of the Risk

Nike “Dreams Crazy”: The Power of the Risk

Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe in something, even if it means sacrificing everything.” Memorable and

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

Kentucky Fried…No Chicken?

Kentucky Fried…No Chicken?

Published on March 23, 2018, at 12:29 a.m. by Cara Bolt. Can Kentucky Fried Chicken (KFC) actually run out of chicken? It sounds like a set up to a bad joke, but the punchline happened in the United Kingdom. On Valentine’s Day, KFC switched distributors

The Magic of Social Media Influencers for Disney Parks

The Magic of Social Media Influencers for Disney Parks

Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining

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