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Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Published on May 23, 2022, 10:08 a.m. by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce but occupy only one in five leadership positions. Betsy Plank dared to change the role of women in leadership and marked

Leadership Profile: Allyn Magrino of Magrino PR

Leadership Profile: Allyn Magrino of Magrino PR

Published on April 17, 2022, at 8:58 p.m. by Schuyler Rosson. Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned for its 360° approach to brand building, with services including corporate communications, media relations, event/press management,

How Being a Student Leader Impacts Your Post-Grad Life

How Being a Student Leader Impacts Your Post-Grad Life

Published on March 3, 2021, at 5:50 p.m. by Lawson Colgate. Parents, teachers and mentors all encourage us to “get involved.” They harp on the idea that the best way to make friends and gain experience is to “get involved.” And who’s to say they’re right

Age is Just a Number: Advice for Young PR Professionals

Age is Just a Number: Advice for Young PR Professionals

Published on February 25, 2021, at 11:03 a.m.  by Olivia Cooley. Entering the bustling workforce of all things communications can be intimidating at a young age, especially fresh out of college. The pressure on young public relations professionals is put on them almost immediately after their

Brand Management During An Insurrection

Brand Management During An Insurrection

Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own. Sharply divisive issues become difficult to navigate. Successful brand leadership reinforces company values, especially during turmoil. Recently, resistance to sociopolitical change in the

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

Yes, You Can Be a Mentor Too

Yes, You Can Be a Mentor Too

Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what

5 Secret Tips to Rock Your Internship

5 Secret Tips to Rock Your Internship

Published on February 7, 2020 at 9:12 a.m. by Hannah Fogus. We’ve all been there (if you haven’t, you will be soon). It’s time to start getting serious in your career, and the internship search begins. After filtering through what seems like hundreds of internships,

PR Leaders Receive “C+” on 2019 Report Card

PR Leaders Receive “C+” on 2019 Report Card

Published on December 10, 2019, at 2:00 p.m. by Justine Groeber. The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories: leadership performance, job satisfaction, organizational trust, organizational culture and job

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