Media and the PR Playbook: Strategies for Sporting Success
In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines
A PR Leader’s Guide to Toxic Positivity Versus Positivity
Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate
Agency PResident PRofile: Melissa Libby
Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates
Betsy Dared, Charlene Dared — How Will You Dare to Change PR?
Published on May 23, 2022, 10:08 a.m. by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce
Leadership Profile: Allyn Magrino of Magrino PR
Public relations powerhouse Allyn Magrino is the president and chief revenue officer of Magrino PR, an award-winning agency based in New York City. Magrino PR is renowned
How Being a Student Leader Impacts Your Post-Grad Life
Published on March 3, 2021, at 5:50 p.m. by Lawson Colgate. Parents, teachers and mentors all encourage us to “get involved.” They harp on the
Age is Just a Number: Advice for Young PR Professionals
Published on February 25, 2021, at 11:03 a.m. by Olivia Cooley. Entering the bustling workforce of all things communications can be intimidating at a young
Brand Management During An Insurrection
Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own. Sharply divisive
Your Brand Needs PR More Than You Think
Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy
Yes, You Can Be a Mentor Too
Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not