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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

2021 PRWeek Awards: “Best Creative Excellence” Nominees

2021 PRWeek Awards: “Best Creative Excellence” Nominees

Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award

Public Relations Campaigns of Christmas Past

Public Relations Campaigns of Christmas Past

Published on November 30, 2020, at 5:15 p.m.by Emie Garrett.  The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the

Blender Bombs: Shaking Up the Smoothie Industry

Blender Bombs: Shaking Up the Smoothie Industry

Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave customers wondering what questionable things might be lurking in its products, Blender Bombs, a South

Three Steps to Building Productive Influencer Relationships

Three Steps to Building Productive Influencer Relationships

Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that

A New Chapter for the Print Industry

A New Chapter for the Print Industry

Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library

How Small Businesses Are Establishing a New Normal

How Small Businesses Are Establishing a New Normal

Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business

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