You Are What You Wear
The brands we choose to purchase from, and remain loyal to, are a form of self-expression. It’s a way we can identify with others who
Career Change: From Beat Reporter to Communications Specialist
Stephanie Taylor’s career shift from journalism to public relations shows how transferable communication skills, networking, and adaptability support successful transitions in public service roles.
The Art and Science of Rebranding
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some
HRlogics: The Power of PR and Marketing for Startups
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between
Etsy’s Small Businesses Go Global While the World Shuts Down
Amid global shutdowns Etsy empowered small businesses to grow fast turning creativity strategy and social media into powerful tools for success
Say Whaaaat?! Podcasts: An Important Niche in Public Relations
Published on March 8, 2021, at 8:50 p.m. by Kris Scott. Computer? Check. Microphone? Check. Headphones? Check. Recording Software? Check. What once was an anomaly
Celebrities’ Success with Personal Brands
Celebrities are turning influence into profit, using personal brands, loyal audiences and strategic storytelling to build powerful business empires
Leaders of Change: Lessons from 2018’s Best Rebrands
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While
Not Just for Kids: Broadening the Appeal of Animated Movies
Published on October 11, 2017, at 2:30 p.m. by Rachel Tomchin. Could the target market for animation be defined for all the wrong ages?
Companies Are Talking to Your Child
Published on August 7, 2017, at 8:58 a.m. by Brie Carter. Walking down the cereal aisle in the grocery store can be quite entertaining. You