Under the PINfluence
Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan…
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A New Age of Creatives
Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted…
Natural Public Relations
Posted: September 17, 2014, 5:08 p.m. by Michelle Sue Agee. Natural public relations occurs when brands implement public relations strategies and marketing tactics to almost seamlessly captivate their following and expand their reach within the…
Content Marketing: An Umbrella of Tactics
Posted: April 2, 2014, 2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing…
A+ for Average
Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues…
Spanning Social Media
Posted: February 28, 2014, 1:15 p.m. by Morgan Daniels. The name James Spann is synonymous with all things weather in Alabama, but his reach has spread beyond his TV weather segments to include the Twittersphere…
Out of the Classroom, On the Road
Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s…
Fast-Casual Dining Trend
Posted: February 20, 2014, 5:11 p.m., by Stefanie Dunlap. In an ever-changing world, the types of businesses that show up on the market are based on consumer wants and needs. More specifically, restaurants must tap into…
Recapturing the Law School Audience
Posted: February 12, 2014, 2:07 p.m. by Devon Landman. Law school applications have hit an all-time low around the country for the incoming class of 2014. Many different factors contribute to this drawback and being…
Making the Switch
Posted At: January 7, 2014 9:28 a.m. by Jacquie McMahon It’s that time of the year again, when everyone swears to hit the gym at least three times a week, cut down on soda and…