How Data is Reshaping the Public Relations Industry
Agencies are shifting toward integrated marketing and data driven departments, combining creative strategy with technical analysis to better serve clients
What PR People Need to Know About [Art]ificial Intelligence
Algorithms can analyze—but can they create? The future of PR may depend on that answer.
The Big Deal About Big Data
Published on November 30, 2016, at 9:10 a.m. By Nicole Morgan. In a digital world driven by likes, retweets and shares, we accumulate approximately 2.5