Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to encourage ethical practice and leadership, facilitate conversation with our readers and provide insight into the ever-changing world of…

Breathing Life Into Your Content

Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs to hear, you can create eccentric yet directed content that incites a response.

NYC PR Girls: A Tale of Two Ladies

Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation.

As of July 2011, Technoraiti accounted for 164 million blogs, and the number is continually increasing.

In this digital room full of blabbermouths, how do bloggers make sure their voices are heard?

The Power of a Picture

Posted: December 6, 2012 at 2:15 P.M.
by Kristin Nelson
Social networking sites have recently seen a trend toward more image-based content. This emphasis on images, while perhaps unexplainable, can be valuable for public relations and marketing professionals. If we can learn to harness the power of a picture, we can provide brilliant work for our clients and greatly increase engagement.

A Healthy Strategy for Health Care Communicators

Posted: December 3, 2012 at 2:15 P.M. by Jessica Colburn. The shift from relying on traditional media to incorporating social media seems daunting for many businesses. However, what if you were trying to promote a service rather than a product — and not just any service, a medical service?

The Importance of Accepting Diversity Within the Workplace

Posted At: November 30, 2012 3:10 P.M.
by Leighton Brown

Because of our nation’s current economic standing, more women (along with many other underrepresented groups) have felt inclined to enter the workforce. Accepting diversity in the workplace is extremely important and can help generate new ideas, grow your external client base and ultimately give you a new perspective on the world.

Building Relationships: Journalists and PR Professionals

Posted At: November 29, 2012 7:45 P.M.
by Memorie Bailey

Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an organization needs.

Would You Want Your Boss to Read This?

Posted At: November 28, 2012 2:45 P.M.
by Becca Bryant
PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have the obligation to uphold the client’s reputation, which is a crucial element to the success of the company.

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