Memorie Bailey — Woodstock, Georgia Major/Minor: Public Relations/Psychology Academic Achievements: President’s List...
Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to...
Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs to hear, you can create eccentric yet directed content that incites a response.
Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation.
As of July 2011, Technoraiti accounted for 164 million blogs, and the number is continually increasing.
In this digital room full of blabbermouths, how do bloggers make sure their voices are heard?
Posted: December 21, 2012 at 10:25 P.M. by Grace Roberts. PR practitioners may have a new crisis on their hands – the value of their job.
Posted: December 6, 2012 at 2:15 P.M.
by Kristin Nelson
Social networking sites have recently seen a trend toward more image-based content. This emphasis on images, while perhaps unexplainable, can be valuable for public relations and marketing professionals. If we can learn to harness the power of a picture, we can provide brilliant work for our clients and greatly increase engagement.
Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the United States, Vargas has become a one-man show in his public relations efforts.
Posted: December 3, 2012 at 2:15 P.M. by Jessica Colburn. The shift from relying on traditional media to incorporating social media seems daunting for many businesses. However, what if you were trying to promote a service rather than a product — and not just any service, a medical service?
Posted At: December 3, 2012 2:00 P.M.
by Memorie Bailey
It’s important to get things done on time, but it’s also important to enjoy the holidays and the well-deserved time off. Here are some useful tips for staying on track during the holiday season.
Posted At: November 30, 2012 3:10 P.M.
by Leighton Brown
Because of our nation’s current economic standing, more women (along with many other underrepresented groups) have felt inclined to enter the workforce. Accepting diversity in the workplace is extremely important and can help generate new ideas, grow your external client base and ultimately give you a new perspective on the world.
Posted At: November 29, 2012 7:45 P.M.
by Memorie Bailey
Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an organization needs.
Posted At: November 28, 2012 2:45 P.M.
by Becca Bryant
PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have the obligation to uphold the client’s reputation, which is a crucial element to the success of the company.