(Insert Hashtag) Social Good
By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most)
For the Love of Starbucks
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy
Lindsay Lohan’s Top 5 PR Lessons
by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how
The Dilution of the Film Industry
By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this
No Ordinary Video Game; No Ordinary PR Campaign
By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a
Sarcasm So Works the Best
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do
#Oscarfail: Twitter’s Impact on Live Broadcasts
by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would
A Homage to Rosanna Fiske
by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S.
Does Calvin Klein know PR? Part One
by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s,
PR ethics: “With great power comes great responsibility”
By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray.