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Does Calvin Klein know PR? Part Two

By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a campaign meant to attract the younger consumer to the Calvin Klein brand. Although there has

Does Calvin Klein know PR? Part One

by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name of its most popular unisex fragrance, may soon become a

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