The three Rs according to Soledad
by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her
Throwback throwaways
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple
Storytelling: the core of PR
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we
Safe landing with good customer service
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions
For the PR practitioner, no news is bad news
by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work
National Competitors: Behind the scenes or over the line?
by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me,
CSR: More than meets the eye
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like
PR is not the place for a broken watch
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or
HILEAF at its best
by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most
Fierce in pink: “A Crucial Catch” initiative
by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball