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Keep Twitter Weird

Keep Twitter Weird

Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do brands stand out to their consumers? While some opt to

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Published on January 31, 2019, at 11:20 a.m. by Julia Landon. If there is one thing almost all college students struggle with today, it is burnout. Burnout is defined by Mayo Clinic as “a state of physical or emotional exhaustion that also involves a sense of

Time Management Is Not an Illusion

Time Management Is Not an Illusion

Published on January 17, 2019, at 8:51 a.m. by Trenton Brasfield. Time management is defined as the ability to plan and control how someone spends the hours in the day to effectively accomplish their goals. The idea of time management is an elusive one for

It’s All Fun and Games: New “Gamified” Job Applications

It’s All Fun and Games: New “Gamified” Job Applications

Published on January 7, 2019, at 1:10 p.m. by Gillian Castro. Technology is changing and so are job applications. Ketchum, a global communications agency, announced in 2016 that it was updating its application process for its competitive summer fellowship program. The idea came from Ketchum’s

PR Companies’ New Year Resolutions

PR Companies’ New Year Resolutions

Published on January 7, 2019, at 1:01 p.m. by Savanna Guitard. The Times Square Ball has dropped and the parties are over. It’s officially the start of a new year. While you personally may have a list of resolutions you want to keep, what about

Agency Profile: Intermark Group

Agency Profile: Intermark Group

Published on December 13, 2018, at 6:42 p.m. by Anna Jones. In Birmingham, Alabama, there is a company that values exceptional work just as much as it values its own agency culture. That company is Intermark Group, a psychology-driven marketing firm that works with clients such

Dr. Juan Meng: A Teacher-Leader

Dr. Juan Meng: A Teacher-Leader

Published on December 12, 2018, at 2:34 p.m. by Trenton Brasfield. Dr. Juan Meng is an associate professor of public relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Meng started her career as a journalist and editor covering

Progressive PR: Golin Reclaims the Industry

Progressive PR: Golin Reclaims the Industry

Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive PR. Progressive PR embraces the constant evolution of the industry

Breaking Down PR Clichés and Stereotypes

Breaking Down PR Clichés and Stereotypes

Published on January 15, 2019, at 7:47 a.m. by Gillian Castro. Public relations … a profession that goes hand in hand with all lines of work, yet at the same time, creates a sense of confusion for those who rely on PR practitioners every day.

Unveiling the Truth About Financial Communications

Unveiling the Truth About Financial Communications

Published on December 11, 2018, at 11:50 a.m. by Anna Claire Toxey. When people think about careers in public relations some of the first industries that come to mind include sports, entertainment and fashion. Since individuals view these industries as glamorous and full of exciting

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