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PR and Marketing: What’s the Difference?

PR and Marketing: What’s the Difference?

Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of

Inside Look: The Quotes PR Club at UCF

Inside Look: The Quotes PR Club at UCF

Published on June 3, 2019, at 7:19 a.m. by Mickey Kennedy. Since 1981, a club has been growing at the University of Central Florida providing public relations students a place to learn, network and find internships together. The Quotes PR Club at UCF, now 80

Pack Your Bags: A Trip Through the Travel and Tourism Sector

Pack Your Bags: A Trip Through the Travel and Tourism Sector

Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and everywhere in between. Travel destinations recruit visitors, and oftentimes public relations professionals are the movers

Top Project Management Tools for PR Pros

Top Project Management Tools for PR Pros

Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their agencies’ projects. After awhile, 50 colored sticky notes posted on your desktop doesn’t seem to

Publicity Perspectives from Three Music Industry Insiders

Publicity Perspectives from Three Music Industry Insiders

Published on April 19, 2019, at 10:50 a.m. by Michaela McLean. Due to the ever-changing digital landscape, the music industry has drastically evolved in the last decade. For example, vinyl records and cassette tapes have been replaced by streaming services, such as iTunes and Spotify.

“Coffee?” — Perfecting the Art of Informational Interviews

“Coffee?” — Perfecting the Art of Informational Interviews

Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can seem daunting for those who haven’t perfected the art of networking. However, one of the

Profile: Dr. Veronica Clark-Holland

Profile: Dr. Veronica Clark-Holland

Published on April 17, 2019, at 10:08 p.m. by Dasia Greer. Professors are there to guide you, give you practical experience in your desired field, and ultimately equip you with skills you need for the workforce. Veronica Clark-Holland, Ed.D., an adjunct public relations instructor at

Culture Is King

Culture Is King

Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of the 30 worldwide agency leaders it surveyed responded that “culture

Erica Dias and The B Firm PR

Erica Dias and The B Firm PR

Published on April 15, 2019, at 4:33 p.m. by Dasia Greer. As a teenager, Erica Dias had dreams of becoming a wardrobe stylist. Following those dreams, Dias went on to obtain a fashion merchandising degree from San Francisco City College and a cosmetology license. After

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