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Time Management Is Not an Illusion

Time Management Is Not an Illusion

Published on January 17, 2019, at 8:51 a.m. by Trenton Brasfield. Time management is defined as the ability to plan and control how someone spends the hours in the day to effectively accomplish their goals. The idea of time management is an elusive one for

PR Companies’ New Year Resolutions

PR Companies’ New Year Resolutions

Published on January 7, 2019, at 1:01 p.m. by Savanna Guitard. The Times Square Ball has dropped and the parties are over. It’s officially the start of a new year. While you personally may have a list of resolutions you want to keep, what about

Agency Profile: Intermark Group

Agency Profile: Intermark Group

Published on December 13, 2018, at 6:42 p.m. by Anna Jones. In Birmingham, Alabama, there is a company that values exceptional work just as much as it values its own agency culture. That company is Intermark Group, a psychology-driven marketing firm that works with clients such

Dr. Juan Meng: A Teacher-Leader

Dr. Juan Meng: A Teacher-Leader

Published on December 12, 2018, at 2:34 p.m. by Trenton Brasfield. Dr. Juan Meng is an associate professor of public relations in the Grady College of Journalism and Mass Communication at the University of Georgia. Meng started her career as a journalist and editor covering

Progressive PR: Golin Reclaims the Industry

Progressive PR: Golin Reclaims the Industry

Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive PR. Progressive PR embraces the constant evolution of the industry

Unveiling the Truth About Financial Communications

Unveiling the Truth About Financial Communications

Published on December 11, 2018, at 11:50 a.m. by Anna Claire Toxey. When people think about careers in public relations some of the first industries that come to mind include sports, entertainment and fashion. Since individuals view these industries as glamorous and full of exciting

Building a Better Culture: Assessments to Learn From

Building a Better Culture: Assessments to Learn From

Published on December 7, 2018, at 5:50 p.m. by Reagin Edwards. We all dream of the perfect job. The perfect co-workers, in the perfect office space … a perfect boss who respects you and challenges you, but who also knows how to have some fun.

Agencies Big and Small: Finding the Right Fit for You

Agencies Big and Small: Finding the Right Fit for You

Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all over the United States to attend the university’s College of

Better Together: The Art of Co-Branding

Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent

Do Not Delete: Managing Negative Social Media Comments

Do Not Delete: Managing Negative Social Media Comments

Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs

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