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Agency Profile: Thompson & Co. Public Relations

Agency Profile: Thompson & Co. Public Relations

Published on March 7, 2019, at 7:35 p.m. by Julia Landon. More and more today, public relations agencies are shying away from being solely PR and moving toward being integrated agencies with advertising and marketing equally on the team. In Anchorage, Alaska, the same trends

Entertainment PR: The Women behind the Spotlight

Entertainment PR: The Women behind the Spotlight

Published on March 4, 2019, at 4:32 p.m. by Dasia Greer. Since the early 2000s, the field of public relations has seen an influx of women practitioners. According to the Bureau of Labor Statistics, women comprise 63 percent of PR specialist roles and 59 percent

Why the “Shallow” Performance Was Actually Deep

Why the “Shallow” Performance Was Actually Deep

Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and sophisticated suits. With blockbuster nominees and high-profile talent, ratings for

Why I Chose PR

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me to declare a major and register for classes. I was

Transparency and Protection

Transparency and Protection

Published on February 27, 2019, at 9:24 p.m. by Mickey Kennedy. Transparency has risen in the communication industry as a buzzword and a modern issue that needs to be addressed. But transparency has always been around, and it has always been a concept that public

The 3 Steps of Authentic CSR

The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study conducted by Havas discovered 55 percent of consumers believe their

The City of Gritty Love

The City of Gritty Love

Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and wild behavior, he isn’t just popular with fans of the

Juicy News: 3 No-Fail Messages for Promoting Organic Brands

Juicy News: 3 No-Fail Messages for Promoting Organic Brands

Published on February 22, 2019, at 4:50 p.m. by Michaela McLean If you thought “going organic” was a passing food fad, think again. According to Statistica, in 2016, global sales of organic foods topped $90 billion, while a recent survey found that 44 percent of Americans

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

The Press Release: A Vital Tool in PR

The Press Release: A Vital Tool in PR

Published on February 14, 2019, at 3:45 p.m. by Dasia Greer The construction and distribution of press releases are of great importance in the field of public relations. The press release announces new products and services, events, recent hires; formally addresses issues; and responds to

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