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Building a Better Culture: Assessments to Learn From

Building a Better Culture: Assessments to Learn From

Published on December 7, 2018, at 5:50 p.m. by Reagin Edwards. We all dream of the perfect job. The perfect co-workers, in the perfect office space … a perfect boss who respects you and challenges you, but who also knows how to have some fun.

Agencies Big and Small: Finding the Right Fit for You

Agencies Big and Small: Finding the Right Fit for You

Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all over the United States to attend the university’s College of

Better Together: The Art of Co-Branding

Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent

Do Not Delete: Managing Negative Social Media Comments

Do Not Delete: Managing Negative Social Media Comments

Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs

Taking a Stance in an Increasingly Polarized World

Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a large company to take a stance on a political issue,

Harry Potter and the Goblet of Ethics

Harry Potter and the Goblet of Ethics

Published on December 4, 2018, at 11:35 a.m. by Emily Hillhouse. From the importance of fighting evil, to the value of friendship, to the idea that there’s a place for everyone in this world, J.K. Rowling teaches readers a myriad of lessons throughout the seven

From Alabama to New York: Kennedy Studdard’s Experience at Ogilvy

From Alabama to New York: Kennedy Studdard’s Experience at Ogilvy

Published on December 3, 2018, at 4:45 p.m. by Savanna Guitard. Many college students often fear that their career dreams will never come true. However, University of Alabama graduate Kennedy Studdard is proof that if students work hard, they can get the job they desire.

Agency Profile – Slingshot

Agency Profile – Slingshot

Published on December 3, 2018, at 4:45 p.m. by Ali Carden. On one Thursday morning each week, Slingshot’s employees can be found having breakfast together and staying up to date by listening to company and industry leaders. In 1995, this Dallas-based advertising agency began its

The Hunt for the Perfect Laptop: Where to Begin

The Hunt for the Perfect Laptop: Where to Begin

Published on January 17, 2019, at 12:34 p.m. by Emily Hillhouse. There’s no frustration quite like when your beloved laptop starts showing signs of deterioration. According to Gallup, 79 percent of Americans ages 18 to 29 own laptops, while only 41 percent own desktop computers.

Getting in the Zone: Focusing for PR Pros

Getting in the Zone: Focusing for PR Pros

Published on November 30, 2018, at 11:40 a.m. by Emily Hillhouse. Maximizing productivity is not always easy, especially when there are distractions that keep you from focusing on the tasks at hand. If you feel you need to be in a quiet, distraction-free environment in

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