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Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

Published on November 28, 2018, at 7:50 a.m. by Ali Carden. Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight

A PR Pro’s Guide to Surviving Holiday Small Talk

A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought

Bringing Out-Group Members In

Bringing Out-Group Members In

Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both the out-group and the in-group are extremely valuable to the

Clickbait: The Good, the Bad and the Ugly

Clickbait: The Good, the Bad and the Ugly

Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe” or conceal important details with the promise of answers in

Turkey, Stuffing, Pie and Public Relations

Turkey, Stuffing, Pie and Public Relations

Published on November 19, 2018, at 3:40 p.m. by Reagin Edwards. Halloween has passed, Christmas decorations are hitting the stores, and there are even some radio stations already playing Christmas music. There is one holiday that seems to go overlooked year after year. That holiday

Social Media Cleanse: What I Learned Going off the Grid

Social Media Cleanse: What I Learned Going off the Grid

Published on November 19,  2018, at 3:21 p.m. by Ali Carden. Social media is the source of so many different types of content, from news to trends to family updates. According to a Zephoria Digital Marketing blog, “4.75 billion pieces of content are shared daily”

Choreographing Your Personal Brand

Choreographing Your Personal Brand

Published on November 16, 2018, at 8:38 p.m. by Ali Carden. In dance, personal branding is everything. It is so important to know yourself and present yourself well in order to be booked at any audition. You might be familiar with the TV shows “So

Networking and Mentoring: Is It Necessary?

Networking and Mentoring: Is It Necessary?

Published on November 16,  2018, at 6:42 p.m. by Gillian Castro. Students are often told that getting a foot in the door is the best, and sometimes the only, way to start a career. Networking is taught to be the key to success in the

Food in the Age of Social Media

Food in the Age of Social Media

Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact many industries, according to Social Media Today, the food and restaurant industry is one of

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