Champions on the Field and in PR Strategies
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over
Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in
The Royal Family: PR’s Favorite Case Study
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in
Digital Literacy in Public Relations
Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the
Ketchum: Putting People First
While Ketchum wins global awards, employees say the firm’s real strength is a culture that values people first.
SIDs: From the Locker Room to the Stands
Sports Information Directors foster the relationship between their team and its fans through the “mini brand."
Terrible Towels to Game Day Shakers: Fans Build Brands
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to
Southern College Game Day Apparel Converts Northern Students
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what
Slogans: The Ultimate Communications Tool
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn
Job Profile: What Is This New Ambassador Role?
Published on March 18, 2021, at 9:05 a.m. by Lawson Colgate. We are all aware of a public relations campaign: stating a clear objective and