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Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

Book Your Way to Success

Book Your Way to Success

Published on March 4, 2020, at 4:09 p.m. by Hannah Fogus. To the person reading this post, I want you to ask yourself a question. When was the last time you read a book — for fun? Research shows that reading for pleasure is on

The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind:

Branding with BRANDon Chicotsky

Branding with BRANDon Chicotsky

Published on February 13, 2018, at 8:20 p.m. by Alana Doyle. As a business faculty member at Johns Hopkins University, Dr. Brandon Chicotsky teaches seminars in business communications, leadership and human values. Prior to his recent move to Johns Hopkins University, Chicotsky worked as the

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Food Truck Frenzy

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer market every year. While many types of foods, varying from

Jennifer Jenkins: Nuggets of Leadership

Jennifer Jenkins: Nuggets of Leadership

Published on November 3, 2017, at 2:05 p.m. by Brooke Bailey. Jennifer Graham Jenkins, APR, is a go-getter. Hailing from the small town of Fayette, Alabama, she found her love for public relations while still in high school. “There was a very classy lady in

Reach for the SKYY

Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy boots and all things Dixieland Delight. I sat in my

Slow and Steady Wins This Race

Slow and Steady Wins This Race

Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel

The Drive Behind the Dream

The Drive Behind the Dream

Published on April 10, 2017, at 8:22 a.m. by Tristen Gell. “All our dreams can come true if we have the courage to pursue them.” — Walt Disney  The Walt Disney Company teaches children to dream big. From a young age, Alyse Goodwin had a

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