Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible
Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people
Published on February 15, 2017, at 8:30 a.m. by Melody Schmidt. As future PR practitioners, we’ve definitely seen our fair share of interesting tactics through social media campaigns. With so many brands posting flashy pictures with snappy captions, it can be hard to find a
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and
Posted on October 18, 2016, at 2:05 p.m. by Nicole Morgan. Calling all Instagrammers, a new filter has been released…and it is not for your photos. With millions of users daily, Instagram has become a popular platform for people to share photos and videos. Among
Published on October 10, 2016, at 3:36 p.m. By Megan Perkins What’s the point of going to a Zac Brown Band concert if I don’t Snapchat a video of me poorly singing along to “Chicken Fried”? Why should I go hiking if I don’t even make
Posted on October 7, 2016, at 2:55 p.m. by Nicole Morgan. Have you ever wanted to visit a fictional place from a book or a movie? Loyal fans of the beloved television series, “Gilmore Girls,” know this feeling all too well. We’ve all wanted to
Posted on September 30, 2016, at 3:50 p.m. by Nicole Morgan. It’s a busy Thursday night in Fayetteville, Arkansas, and Rich Moran is fueling up his Nissan Xterra to start his shift as an Uber driver. Once his tank is full, he taps onto the
Published on September 16, 2016, at 8:28 a.m. by Brittany Ray. Social media and sports enthusiasts unite! The time to live-tweet football games and generate engagement is at an absolute high. Twitter and football just took their relationship to a new level. In honor of the
Published on September 14, 2016 at 4:50 p.m. by Melody Schmidt. “Completely re-engineered.” “A huge advancement in photography for cell phones.” “60% faster and 30% more energy efficient.” All of these phrases were used to describe the highly anticipated, newest line of products announced by Apple
