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Why Creating Original Content for Each Platform Is Worth Your Time

Why Creating Original Content for Each Platform Is Worth Your Time

Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering

Timing on Twitter Is Everything

Timing on Twitter Is Everything

Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level of readership and interaction. What many people don’t know, however,

How Social Media Streamlines Customer Service

How Social Media Streamlines Customer Service

Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many organizations would agree, customer satisfaction is the core of building

Social Media: Changing the Fame Game

Social Media: Changing the Fame Game

Posted on Nov. 18, 2015 at 1 p.m. by Shelby Bonner. Not everyone is Beyoncé. Thankfully, for those who can’t release a successful album overnight with no prior warning to the public, there’s social media. It’s no secret that being active on social media boosts

The Evolution of Social Content

The Evolution of Social Content

Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

Giving More Than a “Like”

Giving More Than a “Like”

Posted on Nov. 4, 2015 at 1:30 p.m. by Shelby Bonner. We’ve all been there, that awkward moment when you don’t “like” that someone had a bad day, but you want to support them. Facebook has come up with a solution for that, its newest

Now Following @Pontifex

Now Following @Pontifex

Published October 25, 2015, 5:00 p.m. by Tatum Roessler. Upon his first visit to the United States, Pope Francis “broke the Internet.” He dominated everyone’s news feeds with Pope Mobile geo-filters, live tweets, Instagrams and heavy digital media coverage. Thousands of attendees captured the Papal

#AllDayBreakfast: I’m lovin’ it

#AllDayBreakfast: I’m lovin’ it

Posted on October 23, 2015, 1:30 p.m. by Taylor Shelnutt. What’s better than a McMuffin and hash browns for breakfast? A McMuffin and hash browns for lunch. And dinner. And maybe a midnight snack. McDonald’s launch of the long-awaited #AllDayBreakfast on Oct. 6 brought shouts

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

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