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Online Aesthetics

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could be the ticket to your next job, or a factor

Shark Week Hoo Ha Ha

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet

No More Monkey Business: Tackling the Harambe Crisis

No More Monkey Business: Tackling the Harambe Crisis

Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland gorilla to save a boy who had climbed into the

Press Releases: A Thing of the Past?

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging

The Pros and Cons of “Going Viral”

The Pros and Cons of “Going Viral”

Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash me ousside” are all considered viral social media content. These three examples have become recognizable

The Power of Positivity

The Power of Positivity

Published on June 6, 2017, at 8:01 a.m. by Josie Seavers. Home to 62 social Greek-letter organizations, The University of Alabama’s Greek community compromises over 36 percent of the undergraduate student body, making it one of the largest in the United States. In September of

Primer, Powder and PR

Primer, Powder and PR

Published on May 29, 2017, at 9:18 a.m. by Kahla Anderson. Have you ever watched a YouTube video and the person you are watching entices you with a new product or app that you should download? This is called influencer marketing. Influencer marketing consists of

3 Tools for Analyzing Social Media Success

3 Tools for Analyzing Social Media Success

Published on May 29, 2017, at 9:14 a.m. by Allison Morris. It could be for an internship or maybe your career, but sometime or another you’ll be asked to evaluate your brand or organization’s social media visibility. Trying to track and break down all the data

The Young and the Wreckless

The Young and the Wreckless

Published on May 11, 2017, at 9:08 a.m. by Kayla Sullivan. Every February I eagerly await the start of the NASCAR Sprint Cup Series. With a plate of my favorite nachos in hand and a spot on the couch, I settled in for this year’s

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