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3 Tools for Analyzing Social Media Success

Published on May 29, 2017, at 9:14 a.m.
by Allison Morris.

It could be for an internship or maybe your career, but sometime or another you’ll be asked to evaluate your brand or organization’s social media visibility. Trying to track and break down all the data would be difficult to do on your own and in some cases, next to impossible. Furthermore, it could potentially cost a fortune. Luckily there are a few tools that can make the whole process run much smoother, ultimately helping you to optimize your social media strategy at little to no cost.

A great tool for evaluating analytics on Instagram is Iconosquare. Designed to help users heighten their visibility on the platform, Iconosquare provides analytics that will help you better understand your current followers’ demographics, measure engagement with posts and track popularity of hashtags.

Iconosquare is simple to use and just requires access to the Instagram account you wish to evaluate. From there, the site organizes your data into easy-to-interpret charts and percentages. Though the online service does come with a price tag, a month membership on Iconosquare will cost you just $9.

If you’re looking for a way to gather and organize data from multiple social media platforms, Buffer is the tool for you. The site provides engagement statistics from Facebook, Twitter, LinkedIn and Pinterest. Similar to Hootsuite, Buffer has the ability to schedule posts for you on social sites and provide all the engagement numbers from those posts.

In addition, Buffer’s site provides an incredibly informative social media blog  on all things marketing and branding online. Buffer is not just a data tool but also an online community that is constantly updating to provide accurate and relevant resources to its users. The best part about Buffer is that there is a free plan if you’re using it for just one social media account.

Google alerts
One of the easiest ways to keep up with your brand, organization or another relevant interest is to set up a Google alert. Google alerts allow you to monitor the internet both on and off of social media for new content pertaining to the subject of your choice. You then will receive an email when new content surfaces on the internet.

Google alerts are the perfect way to stay up to date on what people are saying about your organization or your competitors. To understand how it works, try first setting up a Google alert for your favorite musician or television show.

It doesn’t take special skills to analyze social media — just the appropriate tools. The value of using great online tools to track social media accounts and other internet buzz is that it can save you time and money and provide you with all the information necessary to improve your social media presence.

Try using some of these tools on your own social media accounts. Getting familiar with them just might help you be an asset in that next internship or job.

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