Posted: January 27, 2015, 3:37 p.m. by Sadie Schwarm. The best campaigns are the ones we lose. From a public relations standpoint, this perspective seems misguided. Is it even possible to lose a public relations campaign? Let’s clarify the term “campaign” by comparing a few
Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But,
Posted: January 21, 2015, 2:41 p.m. by Katie Foster Howard. As a public relations student, I initially wrote this blog about how the feminist movement should be branded, as a kind of Feminist Movement micromanager. I thought, “We need one central organization, that represents the
Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is
Posted: January 17, 2o15, 11:30 a.m. by Michelle Pierce. In this day and age, it seems that I can’t go anywhere without spotting a group of friends or an individual snapping a quick selfie to share on social media. The signature duck-face, along with many
Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot of heart and soul. From high school football to family, the show has taught us a ton of valuable lessons —
Posted: January 15, 2015, 10:12 a.m. by Kelsey Weiss. Oh, Tinder. Some people love you; some people hate you. The mere mention of your name either causes an adrenaline rush or brings chills down spines — depending on who you ask. With more than 1 billion
Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account
Posted: January 12, 2015, 6:48 p.m. by Stefanie Dunlap In public relations, finding the most cohesive and beneficial partnerships can help launch a campaign even further and reach a larger audience. When searching for a partner, whether it be a celebrity or a brand, it
Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect
