Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for
Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child of Garret Camp and Travis Kalanick. It has been a crazy ride ever since. The two entrepreneurs simply wanted to tackle
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: October 28, 2014, 8:10 p.m. by Katie Lansford. With the recent trends in America shifting toward healthier eating many food brands reach out to consumers to try to provide the healthiest option with the best taste. But one brand has been Kind-er (and smarter) than
Posted: October 28, 2014, 12:30 a.m. by Brittany Downey. My friend Julia put it best when she said, “Public relations is truly taught by experience.” As we all know well, our world is full of trial and error, preparing for the worst and sighing in
Posted: October 27, 2014, 2:15 p.m. by Doug Killough & Michelle Pierce. It’s 2014 and everyone is going green. If you are not, you are behind. From hybrid vehicles to recycled water bottles, the effort to save the environment is becoming a cultural norm. In
Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to
Posted: October 15, 2014, 231 p.m. by Teri K. Henley, MBA/APR, Julie Ross Senter, APR, and Elaine C. Witt, APR. “It’s just PR.” We’ve all heard it. The implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a
Posted: October 23, 2014, 4:51 p.m. by Jean Faircloth. A new buzz is sweeping the nation from the South, and it’s not quite as slow as most people expect. Launched in 2007, Garden & Gun is waltzing to the top of the magazine industry as
