Posted: October 2, 2014, 4:48 p.m. by Amber Patterson. We hear it all the time. Make sure you get an internship. You need the experience. Without an internship, there is no hope for your dream job. As public relations students these realities are constantly thrown at us.
Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. The social bookmarking site, now valued
Posted: October 1, 2014, 9:08 p.m. by Jean Faircloth. In the midst of constant negative media coverage, the “athlete” reputation has taken a beating. However, Derek Jeter proves that players with immense success and fame can uphold the positive model brand of an athlete. It
Posted: September 30, 2014, 9:07 a.m. by Katie Foster Howard. In my public relations career, I have gravitated more toward internships in nonprofit event planning than those in corporate media relations. While working at an arts advocacy organization, a radio station and two film festivals,
Posted: September 26, 2014, 9:35 a.m. by Doug Killough. “Everywhere we go; people want to know . . . who we are, so we tell them.” It’s safe to say that one particular company doesn’t have to tell anyone who it is anymore. This company
Posted: September 22, 2014, 5:43 p.m. by Rachel Uniatowski. When someone gets asked the infamous question “What are you wearing?”, people may think twice about saying Urban Outfitters. The once reputable brand is making headlines again after it was brought to the consumers’ attention that
Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation
September 18, 2014, 1:07 p.m. by Jean Faircloth. With 18 holes in one round of golf, the player must pace himself. Even if he begins his round with a birdie or possibly an eagle, he must stay grounded and focused. His excitement can become crippling,
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future
Posted: September 17, 2014, 5:08 p.m. by Michelle Sue Agee. Natural public relations occurs when brands implement public relations strategies and marketing tactics to almost seamlessly captivate their following and expand their reach within the target audience. Strategies must be in real time to connect,
