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Will the Real Spokesperson Please Stand Up?

Will the Real Spokesperson Please Stand Up?

Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always

Are We Really “Fed Up” ?

Are We Really “Fed Up” ?

Posted: October 22, 2014, 4:07 p.m. by Jean Faircloth. As obesity has become a national epidemic, the United States’ crisis has been boldly defined through various initiatives to address the problem. The Centers for Disease Control and Prevention states, “More than one third of Americans

PR: Fulfilling Lives and Defying Stereotypes

PR: Fulfilling Lives and Defying Stereotypes

Posted: October 20, 2014, 2:30 p.m. by Kelsey Weiss. One of the best aspects of being in the crop of up-and-coming public relations practitioners is the recognition that a future career in our field is bright — and growing. Recent communication graduates have a large variety

You’re Hired, Now What?

You’re Hired, Now What?

Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait — you’ve only had internships, and you have no idea what

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

Not That Kind of Book Tour

Not That Kind of Book Tour

Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her

Bonding with Budweiser

Bonding with Budweiser

Posted: October 13, 2014, 2:20 p.m. by Brittany Downey. It happens every time… Those Clydesdales run onto your television screen, the yellow Labrador whimpers, and our eyes water. Budweiser gets us. The company knows just what it takes to make us squirm — in a

Mission Impossible: Winning America’s Heart

Mission Impossible: Winning America’s Heart

Posted: October 9, 2014, 4:42 p.m. by Brittany Downey. The 60 Minutes special “What makes us America” played on CBS Sunday, Sept. 28, featuring United States President Barack Obama. Among the topics were relations between the U.S. and Russia, the upcoming mid-term elections and battling

3 Tips to Championing Your Cause

3 Tips to Championing Your Cause

Posted: October 6, 2014, 2:30 p.m. by Kelsey Weiss. It happens every October. Pink lightbulbs are purchased, pink ribbons are cut, and pink outfits are proudly donned to support breast cancer awareness and research. It’s a cause we happily support each year, because a large percentage of

More Than Just Food

More Than Just Food

Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it takes more than just food and word of mouth to get customers to fill the seats every night. They need social

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